We studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats of a company can be identified.
The components of the analysis include several evaluation tools, including a discussion of your industry and its outlook in the market. We also analyzes the target market, conducts a competitive analysis, and identifies cultural and legal regulations.