When you place an ad, you are only charged when a user clicks on that ad. The cost per click depends on several factors, including the target audience, the competitiveness of the keyword and the past performance and relevance of the ad. The cost per click can range from a few cents per click to over $100 per click.
With the right pay-per-click (PPC) campaign, advertising is one of the fastest ways to grow your business and take it to new heights! Platforms like Google Adwords can generate many qualified visitors to your website right off the bat, but only with the right strategy.